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ABOUT THIS WEBINAR
As demands for greater internet privacy and data protection ramp up, third-party data will become significantly less impactful. By investing in a loyalty program, brands can offer shoppers a clear incentive for intentionally sharing their personal information, i.e. zero-party data. This session will empower marketers to use loyalty to gather zero-party data and effectively overcome the crumbling (third-party) cookie.

Our panel of retail experts will discuss:

• The messaging and offers that drive loyalty
• How to make your highest value customers your best brand advocates
• The impact of improved loyalty on the brand

And much more!

SPEAKERS:

• Matt Powell, Chief Technology Officer, FTD
• Andrea Moore, SVP Digital, E-Commerce and Consumer Insights, NEST New York
• Jordan Gutman, GM Loyalty, Yotpo
• Moderated by Allan Dick, Co-Founder, CommerceNext

Sponsored by Yotpo
ADDITIONAL INFO
  • When: Eastern Time (US & Canada)
  • Duration: 1 hour
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Not available.
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