The New Performance Marketing Playbook for BTS, Holiday 2021 & Beyond
Wednesday, July 28, 2021 · 2:00 p.m.
ABOUT THIS WEBINAR
With more increased data privacy restrictions, a more crowded digital market, and increased costs for paid channels, retailers are pivoting their performance marketing strategies while preparing for back-to-school and the holiday season. In this webinar, our panel of experts will discuss what strategies and tactics work in this new world. Learn how:
• Emerging trends shape tactical plans, and the overall marketing mix for retailers is changing as the cost of search and display ads increases.
• Retailers are planning campaigns with less reliance on 3rd-party data due to Big Tech data protection changes.
• Organic search offers one of the most substantial opportunities to drive more profitable and sustainable revenue as a performance marketing channel.