Experiential Ecommerce: The Key to Winning the New Digital Consumer
Wed, Jun 2, 2021 · 2:00 PM
ABOUT THIS WEBINAR
It is no longer good enough for your customers to be able to engage your brand anytime and anywhere. Consumers are increasingly demanding that you are there for them in a more engaging and personalized way across all touchpoints. While advances in technology allow you to create individualized virtual experiences that rival in-store, they can be challenging to implement, expensive and only form part of the solution.
In this Webinar, CommerceNext takes a two prong approach to better understanding the rise and importance of Experiential eCommerce. First, we invited Sucharita Kodali (VP and Principal Analyst at Forrester Research) to talk with Raj De Datta (CEO and Co-Founder of Bloomreach) one on one about his new book “The Digital Seeker: A Guide for Teams to Build Winning Experiences”.
After that, Raj will join a panel of retailers to discuss specific success stories, strategies and tactics retailers can use to create the digital experiences that really engage consumers, improve buyer confidence and, ultimately, drive more revenue.
BONUS: You can receive a free, no obligation, copy of Raj’s book when you register for the webinar.
• Sucharita Kodali, Vice President and Principal Analyst, Forrester Research
• Natalie Brown, Head of Marketing, Sur La Table
• Jacob Rokeach, VP, Direct to Consumer, The Collected Group
• Katie Hunt, Co-Founder & CRO, SHOWFIELDS
• Raj De Datta, CEO and Co-Founder, Bloomreach
Moderated by: Allan Dick, Co-Founder, CommerceNext