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ABOUT THIS WEBINAR
Full-funnel attribution has always been a complex proposition, but the demise of third-party cookies will only make it more complicated. At the same time, consumers demand better experiences, which means synthesizing a lot of data to create individual journeys at scale in order to improve 1st party targeting. In this webinar we will look at what data we should be gathering and how to effectively target customers to create and sustain a full-funnel marketing strategy. Topics include:

+ The impending demise of third party cookies
+ How Google’s Federated Learning of Cohorts concept will impact your attribution efforts
+ Why having a healthy skepticism about your data is critical
+ Marketing attribution best practices
+ And much more!


Speakers:

• Kelley Sternhagen, VP, eCommerce, Marketing Analytics & Strategy at Cost Plus World Market
• Geoff Sanders, CMO, Firstleaf
• Houman Akhavan, CMO, Carparts.com
• Moderated by: Allan Dick, Co-Founder, CommerceNext


Sponsored by: EXPONEA

Photo by Carlos Muza on Unsplash

ADDITIONAL INFO
  • When: Eastern Time (US & Canada)
  • Duration: 1 hour
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Not available.
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