Marketing Attribution In Support Of A Full-Funnel Strategy
Wednesday, March 10, 2021 · 2:00 p.m.
ABOUT THIS WEBINAR
Full-funnel attribution has always been a complex proposition, but the demise of third-party cookies will only make it more complicated. At the same time, consumers demand better experiences, which means synthesizing a lot of data to create individual journeys at scale in order to improve 1st party targeting. In this webinar we will look at what data we should be gathering and how to effectively target customers to create and sustain a full-funnel marketing strategy. Topics include:
+ The importance of - and how to think about - top of funnel attribution
+ The impending demise of third party cookies and what to do about it
+ Why having a healthy skepticism about your data is critical (for you and your team)
+ Marketing attribution best practices
+ And much more!
• Kelley Sternhagen, VP, eCommerce, Marketing Analytics & Strategy at Cost Plus World Market
• Geoff Sanders, CMO, Firstleaf
• Houman Akhavan, CMO, Carparts.com
• Martin Šimo, Former CMO and Current CDP Principle, Bloomreach
• Moderated by: Allan Dick, Co-Founder, CommerceNext