Recorded

2021: The Rise of Content Marketing

Recorded
ABOUT THIS WEBINAR
Retail and DTC companies have the opportunity to be a part of a trend in partner marketing in which content marketing is growing while cash-back partners are shrinking. This webinar will help explain why this trend, which includes influencer marketing and has been accelerated by Covid, is happening as well as the new landscape of content producers. From there, we'll hear from digital retail executives who have embraced this trend to make it positive for their brands and help them acquire new, higher value customers who are drawn to them beyond discounts and coupons.

Speakers:

• Kelley Coleman, Executive Director, Ecommerce, Tarte Cosmetics
• Adriana Fudala, VP, Americas Marketing, Clarks
• Nilla Ali, SVP, Commerce, Buzzfeed
• Scott Silverman, Co-Founder, CommerceNext (Moderator)
• Maura Smith, CMO, Pepperjam

Sponsored by: Pepperjam
ADDITIONAL INFO
  • When: Eastern Time (US & Canada)
  • Duration: 1 hour
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Not available.
FEATURED PRESENTERS
HOSTED BY
Registration confirmed
  • K
    Katja Teichmann
Eastern Time (US & Canada)
Price: Free
Unable to make it? Manage registration
Share
To invite people, share this page:
Also by CommerceNext