Unlocking the Why: How Agentic AI Drives Smarter Engagement and Higher Conversion

Today’s customers expect experiences that adapt to them in real time — across channels, moments, and intent signals. But pre-defined segments and rules-based journeys weren’t built for that level of complexity.

In this session, we’ll break down how innovative retailers and consumer brands are embracing agentic AI to deliver continuously adaptive digital experiences — optimizing message, timing, and channel dynamically for each individual.

You’ll gain a clear, actionable framework to:

• Increase engagement without increasing complexity
• Improve conversion through smarter orchestration
• Drive long-term retention with adaptive lifecycle strategies

You’ll walk away with practical insights you can apply immediately.

Attendees will learn:
• Why segmentation breaks down at scale, and the structural limits of rules-based personalization
• What “agentic personalization” actually means in practice (beyond the hype)
• How top marketing teams run continuous experimentation across email, push, SMS, and • in-app without added operational burden
• How to set expectations and build internal momentum for transformative AI initiatives

Speakers:

• Kristen Brophy, SVP of Marketing, ThredUp
• Justin Emig, CTO/CDO, Artisant Lane Furniture
• Paul Meinshaussen, CEO and Co-Founder, Aampe

• Moderated by: Tracy Hermans, Director of Community, West Coast, CommerceNext

Sponsored by Aampe