Build and Execute a Composable Commerce Roadmap That Drives Revenue Growth

While composable commerce offers unparalleled freedom and flexibility for retailers and DTC brands, the journey towards adoption is often met with C-suite hesitation due to perceived complexities, challenges in data management, scalability concerns and organizational resistance to change. In this webinar, we'll tackle these concerns head-on, guiding you through the myths and realities of implementing this technology. This session will guide you through a pragmatic 'Crawl, Walk, Run' approach to adoption, emphasizing how to secure stakeholder buy-in and develop a strategic roadmap. With insights from real-world practitioners, we aim to provide actionable strategies and share experiences to help you confidently champion and navigate the transition.

Specifically, we will discuss:

Securing Stakeholder Buy-In: Learn strategies that secure C-suite buy-in for digital transformation by aligning with strategic goals, demonstrating ROI, showcasing the strategic benefits and affordable piloting of composable commerce.

Adopting a 'Crawl, Walk, Run' Approach: Discover the critical importance of a phased strategy in launching your composable commerce program. We'll guide you through the initial steps of adoption, ensuring a solid foundation for scalability and success.

Crafting Your Strategic Roadmap: Delve into the essential factors to consider when planning your journey with MACH and composable commerce. From identifying business objectives to aligning technology with your company's vision, we'll provide a blueprint for sustained success.

Speakers:

• Andrei Rebrov, CTO and Co-Founder, Scentbird and MACH Ambassador
• Danielle Dilliberti, CEO, Sommsation
• John Miller, Chief Technology Officer / VP e-Commerce, Discount Dance Supply
• Sven van Hegelsom, Customer Value Director, commercetools
• Tovi Helibronn, Senior Director of Technology Strategy, Apply Digital
• Allan Dick, Co-Founder, CommerceNext

Sponsored by commercetools and Apply Digital