Effective marketing performance requires more than just creating lookalikes from your best customers. It requires understanding who your best customers are and why they purchase from you. The more customer insight you have, the more effective you can be in targeting, messaging and converting new customers. In this session, you’ll learn from a panel of industry leaders on how to segment customers into value-based cohorts and mine insights that will help elevate your acquisition strategy. Thus, creating less waste and more efficiency with your media spend.
• Vivian Weng, SVP - eCommerce, Anastasia Beverly Hills
• Jamaliya Cobine, Vice President of E-Commerce & Digital Marketing, Ursa Major Skincare
• Cary Lawrence, CEO at Decile (formerly SocialCode's Audience Intelligence Platform)
• Moderator: Veronika Sonsev, Co-Founder, CommerceNext
Photo by Kevin Ku from Pexels.
Wednesday, August 19, 2020 at 2:00 PM
Eastern Time (US & Canada)