Recorded

Tailoring Messaging in the Wake of COVID-19

Recorded
ABOUT THIS WEBINAR
Setting the right tone and saying the right thing during a crisis is critical. Tune in to learn the latest research on what populations such as first-responders, nurses, teachers, students, seniors and military families need and want from brands. We will share insight into product categories, pricing approaches, marketing channels and more followed by a robust panel discussion featuring executives at Lucky Brand, Half Price Books, FabFitFun and SheerID.

Speakers:

• Matt Kaness, Executive Chairman, Lucky Brand
• Leslie Emmons Burthey, VP, Marketing, FabFitFun
• Bill Schneider, VP of Product Marketing, SheerID
• Kathy Doyle Thomas, Chief Strategy Officer, Half Price Books

• Scott Silverman, Co-Founder, CommerceNext (Moderator)

Sponsored by: SheerID
ADDITIONAL INFO
  • When: Eastern Time (US & Canada)
  • Duration: 1 hour
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Not available.
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