AI offers incredible opportunities to create meaningful customer connections when used strategically. In this session, we’ll show how to turn data into action: uncovering insights, activating them through smart segmentation and personalisation, and using automation that drives both business growth and better customer experiences.
Join us to discover:
* How to transform customer data into actionable insights that fuel smarter decision-making
* Why segmentation and personalisation are impossible without the right insights
* Real-world examples of how we’ve helped our clients bring AI-powered engagement to life, including a live demo of a customer insights agent in action
Mikaela is a seasoned marketing automation professional with a proven track record of helping clients harness automation to optimise their customer journeys, improve conversions, and boost retention. Her passion lies in bridging strategy and...
Juha started as an IT consultant before moving into leadership roles in major Finnish ecommerce companies. He helped one of Finland’s largest ecommerce operators automate customer engagement using data, AI, and experimentation. In 2024, he was...
Columbia Road is the leading digital sales consultancy in the Nordics, offering its customers holistic sales optimisation and automation, from customer acquisition to enhancing digital channels and customer nurturing.