Linda Cereda from Nike at the Digital Commerce Forum 2025

Linda is a dynamic business leader with over 20 years of international experience driving growth and innovation through AI and data-driven strategies. At Nike, she has built a 15-year career in senior roles across digital, loyalty marketing, data, and retail, leading large-scale transformations that redefined consumer experiences and delivered major business impact. Earlier in her career, she gained her strategic foundation in consulting at BCG and investment banking at Goldman Sachs. Known for turning complexity into bold strategies and tangible results, she bridges visionary thinking with powerful execution.