Customer Lifetime Value - In discussion with Dr Peter Fader
Wed, Mar 10, 2021 · 3:00 PM
ABOUT THIS WEBINAR
Not all customers are created equal, at least according to the concept of customer centricity.
In this webinar we are welcoming back expert on the subject Dr Peter Fader to discuss it once more in an in-depth, exclusive event. What is a customer centric approach? What really is customer lifetime value and how do you reap the benefits of it?
Customer lifetime value: How to increase it & how to predict it.
Customer analytics: How to analyse customers efficiently.
Customer-centricity: Why all customers shouldn’t be treated equally.
Personalisation: Practical tips on how to get the most out of customers by using personalisation.
Dr Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing...
Columbia Road is the leading digital sales consultancy in the Nordics, offering its customers holistic sales optimisation and automation, from customer acquisition to enhancing digital channels and customer nurturing.