Recorded

Customer Lifetime Value - In discussion with Dr Peter Fader

Recorded
ABOUT THIS WEBINAR
Not all customers are created equal, at least according to the concept of customer centricity.

In this webinar we are welcoming back expert on the subject Dr Peter Fader to discuss it once more in an in-depth, exclusive event. What is a customer centric approach? What really is customer lifetime value and how do you reap the benefits of it?


Key themes:
Customer lifetime value: How to increase it & how to predict it.
Customer analytics: How to analyse customers efficiently.
Customer-centricity: Why all customers shouldn’t be treated equally.
Personalisation: Practical tips on how to get the most out of customers by using personalisation.
ADDITIONAL INFO
  • When: Stockholm
  • Duration: 45 minutes
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Not available.
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