As revenue keeps moving to digital, it’s clear that IT needs to work closely together with sales. Sharing a common understanding of the buyer journey between functions allows IT to choose and combine technology solutions more efficiently to create concrete sales impact.

The webinar is a crystallisation of the key themes leaders in IT need to understand in 2021 to push their digital-enabled sales forward. Hear the handbook highlights, as well as keynotes from experts from Stora Enso and Tiger of Sweden.
Fri, Mar 26, 2021 · 11:00 AM EET
  • Book introduction: Key themes for leaders in IT in 2021 – Rory How, Columbia Road
  • Keynote: Business-driven IT – Rod Kilgour, Tiger of Sweden
  • Keynote: Data-driven and agile IT in large corporations – David Blomquist, Stora Enso
Columbia Road
A digital sales consultancy
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