E-commerce customer experience: Marketplace or yourbrand.com?

ABOUT THIS WEBINAR
Marketplaces like Lazada, JD, Shopee, and Taobao/Tmall have attracted brands large and small as well as countless no-name sellers. Is a presence on these platforms still essential? How do you differentiate, and how do you make your brand come to life in a standardised environment? Should you operate your own e-commerce destination? We explore these questions, and more, from a customer experience point of view.
ADDITIONAL INFO
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Not available.
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