About
With 2 billion users every month and counting, WhatsApp is playing a critical role in delivering a great customer experience in today's omnichannel world. The WhatsApp Business Solution has appeared at the forefront by empowering brands to offer efficient customer communication and enhance the overall customer experience.

Tune in for great insights from the experts on how the WhatsApp business solution enables brands to engage with their customers by offering capabilities to promote, recommend and sell their products and services, as well as offer instant 24/7 post-sales support.

Join us as we explore:

~Conversational customer engagement across industries including Telcos

~Powering the end-to-end Customer Journey right from purchase to support

~Using Contextual Data for Personalized Selling

~Why 'now' is the right time to make the move
When
Tue, May 24, 2022 · 3:00 PM Nairobi (GMT +3:00)
Presenters
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Rahul Gupta
Senior Director, Product Management, Gupshup
Rahul Gupta is a Senior Director of Product Management at Gupshup where he leads the WhatsApp Channel and the CX modules. He has over 18 years of work experience in fast paced startups across social, ecommerce and travel verticals. He graduated from IIT Bombay and got his MBA from Oxford University.
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Beryl Agyekum Ayaaba
CEO and Founder, EchoHouse Ghana Limited
Beryl Agyekum Ayaaba is the CEO and Founder of EchoHouse Ghana Limited, a 360 creative marketing communications agency with full operations in Ghana, Liberia, and Sierra Leone with projects in Nigeria, Cote d’Ivoire, and Senegal. While studying Civil Engineering at the Kwame Nkrumah University of Science and Technology, Beryl and her friends started a campus magazine called Echo Magazine to document student life on Ghanaian university campuses which later grew to start organizing its own events on campuses. The magazine later became an agency, EchoHouse Ghana Limited. She has led the agency to execute marketing communication activations for both multinational and homegrown brands operating in Ghana and Africa. Over the course of 13 years, Beryl has established a fully-fledged 360 creative marketing communications agency executing projects in digital, experiential, and influencer marketing, productions, media, and public relations.
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Abigail Ayisi Oforiwaa
head of Customer experience Jumia ghana
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Gabriel Appiah
CEO of BTL Africa
Gabriel Appiah is the founder and CEO of BTL Africa, Africa’s fastest-growing Live and Digital Experiential agency.

Gabriel has been at the forefront of designing consumer experiences via E-commerce, content creation, experiential and digital channels.

With his sub-Saharan based company having operations in seven (7) African countries and affiliates in 8 others and employing over 350 permanent staff and engaging over 1000 temporals yearly, Gabriel has led the group in executing awesome campaigns for top blue-chip companies including but not limited to Twitter, Samsung, Diageo, Vodafone, MTN, Shell, Nestle, Coca Cola and Fox Sports Uk in different markets.

He has been awarded on many platforms including ,Best Experiential Campaign at the E3 Global awards in Sweden.

A “40 under 40” winner for Marketing and sales and the Entrepreneur of the year winner at the Invest in Africa awards, Gabriel’s vast experience in consumer engagements and experiences accumulated over his 18 years of consumer journey makes him among the best in this space on the continent.

His unique skills in experiential marketing, influencer mgt, sports and entertainment management brings a different perspective to customer communication and experience enhancement with the larger aim of increasing engagement between business owners and customers, moving the industry towards a more interactive relationship.

Mr. Gabriel Appiah also occupies other key roles including Chief Operations officer of Mx24, a fast growing content platform. He is also the Co founder of Dice africa - an investment consulting firm linking investors with potential investments developments opportunities in Africa.
He is also an executive council member of the Advertisers Association of Ghana and a member of the Marketing commitee of the All Africa games. He is also a executive of the Event and Meeting Planners Association of Ghana.

Gabriel is a strong Beliver in Africa and helping shape the Africa Story Positively.
A
Anthony Nwabuisi
Group Head of Marketing, Konga
Anthony is an Associate Member of CIM | The Chartered Institute of Marketing, UK, Fellow of the Institute of Management Specialist, Uk, FIMS, National Institute of Marketing of Nigeria, NIMN, Chartered Management Consultant, ChMC, CIMC, Canada, Associate Registered Practioner of Advertising, APCON, and member of the Nigerian Institute of Management, NIM.​



I am a seasoned, passionate, and proficient Marketing Communications Professional with over 14 years of experience in Marketing, Brand Management & Communications, Digital Media, Advertising, Media Strategy & Planning, Data Analytics, Consumer Intelligence, Business Development & Languages.​



Over the course of my career, I have invested time and energy in building brands through effective and efficient Marketing Communications activities and Brand building initiatives, thus growing and developing rich Innovative Marketing experiences, especially within the eCommerce, Financial, Fast Moving Consumer Goods (FMCG), Telecoms, Oil & Gas, to mention a few.​



Passionate about the future of AI & ML in Marketing Innovation, Technology, Brand Strategy, and increased ROI.​



Specialties: Marketing Management, Brand Management & Communications, Advertising, Media Planning and Buying, Media Data Analyst, and Customer/Client Relationship management.​
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CIO Africa