About
Modern-day companies are very keenly looking to enhance their customer experience and WhatsApp Business API is the answer to most hyper-personalization woes. Today, several businesses around the world leverage WhatsApp as a primary channel for communicating with their customers. This allows them to broaden their reach, have secure conversations with their customers, increase sales conversions, and achieve critical business goals

Join us for this webinar as we explore how WhatsApp can be a gamechanger for your organization and more
When
Mon, Apr 25, 2022 · 10:30 AM Nairobi (GMT +3:00)
Agenda
  • The evolution of WhatsApp from a messaging App to a powerful business channel
  • End-to-end Customer Journey on WhatsApp across Promotion, Purchase and Support
  • New interactive features of WhatsApp and how customers can gain from it
  • Why WhatsApp Business API can be a game-changer across industries
Presenters
1655458798-7d2c6a2595e82ee6
dx⁵ (formerly CIO Africa)
Serving Africa's CIO community.
1650874116-abe72441aad7270d
Samuel Asumadu
Marketing Consultant, Prudentioal Life Insurance
1650874260-56fdca921430cf3d
Bennet Otoo
Head of PR & Communications, Jumia Ghana
D
Deepak Rangan
Gupshup
1650870356-ffa9c411c6766e4b
Rahul Gupta
Senior Director, Product Management, Gupshup
Rahul Gupta is a Senior Director of Product Management at Gupshup where he leads the WhatsApp Channel and the CX modules. He has over 18 years of work experience in fast paced startups across social, ecommerce and travel verticals. He graduated from IIT Bombay and got his MBA from Oxford University.

He has agreed to be a part of the dry run today at 4 pm Kenya time . Please confirm this and send me a joining link for the same .
1650870358-dc3456eab0c0e76b
Anthony Nwabuisi
Group Head of Marketing, Konga
Anthony is an Associate Member of CIM | The Chartered Institute of Marketing, UK, Fellow of the Institute of Management Specialist, Uk, FIMS, National Institute of Marketing of Nigeria, NIMN, Chartered Management Consultant, ChMC, CIMC, Canada, Associate Registered Practioner of Advertising, APCON, and member of the Nigerian Institute of Management, NIM.​



I am a seasoned, passionate, and proficient Marketing Communications Professional with over 14 years of experience in Marketing, Brand Management & Communications, Digital Media, Advertising, Media Strategy & Planning, Data Analytics, Consumer Intelligence, Business Development & Languages.​



Over the course of my career, I have invested time and energy in building brands through effective and efficient Marketing Communications activities and Brand building initiatives, thus growing and developing rich Innovative Marketing experiences, especially within the eCommerce, Financial, Fast Moving Consumer Goods (FMCG), Telecoms, Oil & Gas, to mention a few.​



Passionate about the future of AI & ML in Marketing Innovation, Technology, Brand Strategy, and increased ROI.​



Specialties: Marketing Management, Brand Management & Communications, Advertising, Media Planning and Buying, Media Data Analyst, and Customer/Client Relationship management.​
C
CIO Africa