In the early days of the pandemic, some associations pivoted very quickly to transform live events to virtual and the lessons learned are already being applied. From finding the right tools and partners, to developing a program that gives attendees and exhibitors a rich, engaging experience—and return on their investment—transitioning a meeting from in-person to virtual is a challenge on many levels. But associations are getting smarter about it every day, as a growing number of groups are pulling off large-scale virtual events.
Join CEO Update for a conversation with veteran association CEOs about the do’s, don’ts and lessons learned in developing and executing online meetings.
Laura Lott, CEO, American Alliance of Museums
Tom Stenzel, CEO, United Fresh Produce Association
Bill Yanek, CEO, Connex
Moderated by Lynn McNutt, Editor-in-Chief, CEO Update