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In the second of a three-part series, David Bishop of Brick Meets Click discusses key customer metrics with Mike Novosel of Cardlytics based on findings from the Brick Meets Click eGrocery Performance Benchmarking 2021 Wave.

David and Mike will provide perspective on attracting new customers, keeping existing ones from lapsing, and driving stronger engagement with returning customers.

Sponsored by Cardlytics, Mercatus, and Hussmann, the research analyzed the transactional sales data of nearly 950 stores from 45 U.S. banners and is the largest independently conducted grocery benchmarking initiative completed to date.

Part 1 (now available on-demand) shared perspectives from Hussmann on the study’s top-line findings. Part 3 will be an analysis of top-quartile stores to show grocers the factors and issues related to improved performance along with practical guidance from Mercatus.
Partner, Brick Meets Click
David leads Brick Meets Click’s consumer research, retailer benchmarking, and market forecasting programs while also working closely with grocers to improve results flowing from their omnichannel strategies. He’s the author of the 3 A’s growth framework that examines how shoppers and the markets are evolving relative to online grocery shopping while also serving as the basis of scoring how seamless shopping experiences are for specific retailers and/or services.
Industry Lead, Grocery, Gas & Convenience, Cardlytics
Mike Novosel is Vice President and Head of Gas, Grocery and Convenience Industry at Cardlytics, a digital advertising platform that partners with financial institutions to run their rewards programs to promote customer loyalty. Before joining Cardlytics, Mike held various roles of increasing responsibility at MediaMath, where he began as a manager and was eventually promoted to VP of Commerical, leading New Business sales nationally. Prior to MediaMath, he worked in sales with Responsys after beginning his career in finance as a fixed income trader.