In the first of a three-part series, David Bishop of Brick Meets Click and Dan Sullentrup of Hussmann discuss the top-line performance findings from the Brick Meets Click eGrocery Performance Benchmarking 2021 Wave.
The 2021 wave is based on 45 banners and nearly 950 stores that share online transactional data linked to non-personal identified households and sponsored by Mercatus, Hussmann, and Cardlytics.
Part 2 of the series will focus on key customer metrics, and Part 3 will analyze top-quartile stores.
Partner, Brick Meets Click
David leads Brick Meets Click’s consumer research, retailer benchmarking, and market forecasting programs while also working closely with grocers to improve results flowing from their omnichannel strategies. He’s the author of the 3 A’s growth framework that examines how shoppers and the markets are evolving relative to online grocery shopping while also serving as the basis of scoring how seamless shopping experiences are for specific retailers and/or services.
Vice President of eGrocery, Hussmann
Dan leads Hussmann’s eGrocery business, with responsibility for innovation, new product development, and strategy for supporting eCommerce food-at-home markets. His background, which includes development and management of omnichannel fulfillment solutions for large grocery retail partners, leadership roles in warehouse businesses, and corporate finance roles, uniquely qualifies him to bring a fresh perspective of the evolving grocery retail industry.