How to tell powerful AI stories in tumultuous times
Wed, Oct 21, 2020 · 9:30 AM
ABOUT THIS WEBINAR
This year was meant to be AI’s year. But then lockdown happened.
What impact has such an unpredictable few months had on AI’s adoption? And how’s that changing how we tell AI stories?
Register today to join us on Wednesday 21 October for our free webinar “How to tell powerful AI stories in tumultuous times”.
Together with senior brand communicators and experts in the field, we’ll discuss how the media landscape has changed, how AI brands can build an impactful communications programme to to tell their AI stories in 2020 and beyond (both tech vendors and those using AI in their organisations), and hear directly from the media on the stories they are craving.
MEET OUR EXPERT PANEL
• Emily Orton, Chief Marketing Officer, Darktrace
• Marie Angselius Schönbeck, Global Head of Corporate Communications, Amelia, an IPsoft Company
• Sid Venkataramakrishnan, European Technology Correspondent, Financial Times
• Lord Clement-Jones, Consultant, Co-Chair of the All Party Parliamentary Group on Artificial Intelligence
Why comms and marketers must evolve their strategies, narratives and stories for the current news cycle
What AI stories are the media craving
How brands are responding to our changing expectations
How to find and tell your story at different stages of your brand’s AI journey
Emily is one of the founding members of Darktrace, and has worked in technology marketing and communications for ten years. Her commentary on the cyber security challenge has been reported in leading media outlets including BBC News, Sky News and...
Director of Corporate Communications, Amelia, an IPsoft Company
Marie Angselius-Schönbeck is Director of Corporate Communications at IPsoft - the world leader in Enterprise AI. Headquartered in New York City, IPsoft has offices in 15 countries across the world and serves more than 550 of the world’s leading...
Co-Chair of the All Party Parliamentary Group on Artificial Intelligence
Lord Clement-Jones is a Consultant of global law firm DLA Piper. He is Chair of Ombudsman Services Limited, the not for profit, independent ombudsman service providing dispute resolution for the communications, energy, property and copyright...
Katie Turner is Deputy MD in the Business Technology team at Brands2Life. She’s been with the company for a decade, during which she has worked across a range of enterprise technology clients, from experienced, established legacy providers to...
Brands2Life is an independent comms agency with a passion for working with the brands that are transforming our world. Our clients range from corporations who are transforming with purpose, industry disrupters and online leaders and the pure tech players who are powering these transformations.