Why now is the time for positive public health & self care messaging
Tue, Nov 3, 2020 · 9:30 AM
ABOUT THIS WEBINAR
In a year where personal health has never been more in focus, what impact has the pandemic had on changing consumer behaviour and attitudes towards self care and preventative health? And how can healthcare brands cut through the Covid fatigue to gain the edge in engaging consumers in 2021 and beyond?
Register today to join us on Tuesday 3 November for our virtual event “Why now is the time for positive public health & self care"
As we adjust to the realities of the ‘new-normal’, the growing consumer trend for self care has shifted from optional ‘nice-to-do’ to an urgent societal ‘must-have’. At this pivotal point, how can brands seize this once in a lifetime opportunity to help consumers rethink their health and build positive brand equity at the same time?
Together with senior brand communicators, business leaders and medical experts, you’ll get exclusive insights on how to build an impactful health communications programme in the age of positive health and self care messaging.
MEET OUR EXPERT PANEL
- Dr Sarah Jarvis, GP and media personality
- Leyla Hannbeck, Chief Executive, Association of Independent Multiple Pharmacies
- Donna Castle, Executive Director of Policy and Communications at the PAGB
- Dan Honeywell, CEO of Zedsen
What role communications can play in building momentum in positive health messaging
How brands can support self care to become the 'new-normal'
How technology can help unlock a shift towards proactive preventative health
Dr Sarah Jarvis, MBE, is a GP and Clinical Director for Patient Platform Limited. She is an active medical writer and broadcaster and is the resident doctor for BBC Radio 2 as well as appearing regularly on Channel 5, Good Morning Britain, LBC...
Chief Executive, Association of Independent Multiple Pharmacies
Leyla Hannbeck is CEO of the Association for Independent Multiple Pharmacies, which represents the interests of community pharmacists. She previously spent 10 years as Director of Pharmacy at the National Pharmacy Association and is committed to...
Executive Director of Policy and Communications at the PAGB
Donna Castle is Executive Director of Policy and Communications at the PAGB, the consumer healthcare association which represents manufacturers of branded OTC medicines, self care medical devices and food supplements in the UK. The organisation...
Dan Honeywell is a technology entrepreneur and CEO of Zedsen, makers of a revolutionary non-invasive sensor technology, which aims to disrupt the current healthcare model by enabling predictive care and preventive treatments through globally...
Emily leads the Health & Wellbeing practice at Brands2Life and has led the development of integrated comms campaigns which inspire and educate positive healthy habits by connecting with consumers and customers and building advocacy with HCPs and...
Brands2Life is an independent comms agency with a passion for working with the brands that are transforming our world. Our clients range from corporations who are transforming with purpose, industry disrupters and online leaders and the pure tech players who are powering these transformations.