LinkedIn Creative Workshop w/ Former Head of Strategy Communications at TikTok & Audi
Thursday, April 29, 2021 · 1:00 p.m.
London (GMT +1:00)
About This Webinar
This LinkedIn creative workshop is a one hour event designed to unlock your creative potential on LinkedIn.
Led by creative leaders from Social Tree Global (with over 7 years of experience creating award-winning content on LinkedIn) and joined by the former Head of Communications Strategy at TikTok & Audi, Mani Sian, this workshop will help participants get the key creative frameworks to publish trending content consistently on the platform.
Agenda
How to build a creative strategy on LinkedIn
What is the new creative toolkit for LinkedIn
What tools work best for optimising your LinkedIn creative
Exciting new Social Tree Global announcements and handouts
Presenters
James Saward-Anderson
Co-Founder
James Saward-Anderson is the co-founder of Social Tree Global alongside Maxwell Hannah, a project that started in his bedroom back in 2016 and it has grown to become one of the largest dedicated B2B social media agencies. James has also helped educate over 10,000 marketing and communications experts all over the world about the latest social media intelligence insights in the finance and healthcare industries.
In 2020, he made it his focus to develop an online learning platform so the Social Tree Global in-person events would adopt a new digital format and thus be available to a lot more people. He’s also leading an initiative for 2021 where he aims to educate 100,000 students from Britain’s biggest universities about the usefulness and power of LinkedIn.
At Social Tree Global, they believe in the power of social media to change the way people feel about health and wealth. The values that define this company are resiliency and adventure, and they guide every step they make as a company. They bring something different to the table because they truly understand the community they work in thanks to the experience they’ve had running the largest industry-specific social media events in the world.
Maxwell Hannah
Stategy Director
Maxwell Hannah is the co-founder of Social Tree Global, which is now recognized as one of the leading authorities on social selling and social media marketing. His mission with Social Tree Global is to help professionals and brands take advantage of social media and dominate it. They provide solutions that arm clients with intelligence and social media awareness so they can reach their goals and achieve their full potential. In his role at Social Tree Global, he is responsible for setting client strategy and pioneering new ways to harness the power of social media. His approach is innovative and, alongside James Saward-Anderson and his own expertise, they have managed to build one of the fastest-growing B2B social media agencies in Europe. Today’s world is so focused on digital media and Max understands this perfectly, which is what allows him to always find new approaches to marketing and sales. Both social media and the market are volatile and constantly evolving, but Max has proven to be capable of staying on top of the trends. Social Tree Global provides a fresh approach to social media to boost corporate brands and allow them to stay relevant in such a fast-paced world so they can reach their goals.
Mani Sian
Strategy Director
- Former Group Strategy at PHD global
- Strategy Partner - Mindshare
Mani has over 20 years’ experience in developing brand, digital and media communications strategy. During this time, he has developed the communications strategy and positioning with some of the largest and most innovative brands, across a variety of sectors.
He has led the digital and communications strategy across a variety of industry sectors in tech, FMCG, automotive, luxury and finance. Most recently he was the Head of Strategy working with TikTok and prior to this he was leading communications strategy on Unilever brands, integrating their brand and commercial strategies globally.
Now working as an independent consultant, Mani is utilising his integrated knowledge and skills, working with start-up and commercial brands to develop their communications business and positioning.
This webinar will show you…
UNDERSTAND THE SOCIAL MEDIA STRATEGIC FRAMEWORK
How to define a create strategy which aligns with your core brand values and objectives?
UNDERSTAND THE NEW LINKEDIN MIX
What are the new ways of delivering content in 2021
GET THE RIGHT TECH
Understand how use technology to maximise your LinkedIn creative