Webinar: Effective Writing on Social Media w/ Former VP of Corporate Content and Channels at Bristol Myers Squibb by Social Tree Global

Effective Writing on Social Media w/ Former VP of Corporate Content and Channels at Bristol Myers Squibb

About

There's a great need among professional communicators and marketers to upgrade their writing skills. With the acceleration of digital infrastructure and the continual rise of LinkedIn, it has become increasingly clear that there is a method to successful influence through effective writing.

The pandemic-driven decrease in face-to-face communications that is likely to endure, since many will continue to work remotely or in hybrid workplace models. This has also put a greater premium on written communications broadly. Communicators and marketers must be prepared with the level of writing skills that will equip them to take advantage of these dynamics.

Click register to join us on 27th May 2021.

WEBINAR ENDED

Agenda

Why the pandemic has put a greater premium on written communications
What marketers, communications and social media experts get wrong when writing creative copy
What success looks like when writing creative copy

Presenters

Bob Libbey

Former VP of Content and Channels at Bristol Myers Squibb

Accomplished, dynamic, performance-driven professional with extensive experience leading broad-spectrum communications operations by developing goals-focused strategies and top teams to execute. Thought leader skilled in fostering partnerships with clients to develop, direct and deliver strategic communications tailored to meet the organization's operational and reputational goals. Proficient in influencer relations, reputation mangement and content creation across traditional and digital/social media channels, with deep knowledge of the social media landscape, digital dynamics, amplification and metrics. Extensive experience in strengthening employees’ understanding of company strategy and portfolio progress in alignment with the organization's strategic priorities, mission, vision and values. Longtime professional CEO speechwriter and advisor who knows how to use technology to solve complex communications challenges.

James Saward-Anderson

Co-Founder of Social Tree Global

My mission is to help people and brands in Finance & Healthcare harness the power of social media by creating meaningful conversations with the people that matter most to their business.

I achieve these goals by creating intelligence platforms which attract some of the brightest minds in social media. With their help, our business seeks to answer the business-critical issues which marketers’ and communications professionals experience on Social.

Our business also helps senior executives harness the true power of their personal brands to help them engage with their employees and their customers.

I use LinkedIn to share my insights into the evolving landscape of B2B social media communications, with my content focusing on the realities of running a business and how social media is transforming the way businesses engage with each other.

Tom Morris

Marketing Manager

At Social Tree Global we design and build premier intelligence events and webinars focused on social media for marketing, communications and social media professionals in a variety of different industries.

Since COVID-19, I have helped transition our events online to help both promote the business and generate leads. This included a job shift to a Marketing Executive role to help build the company profile through content creation, digital strategy and partnerships through sponsorship and client work.

You can check out all of our upcoming events for banking, capital markets, medical device and healthcare professionals in my 'featured' section.

Our business helps senior executives harness the true power of their personal brands to help them engage with their employees and their customers. If you would like to book in a free social strategy consultation please feel free to message me

I use LinkedIn to share my insights into the evolving landscape of B2B social media communications, with my content focusing on the realities of running events, marketing within business and how social media is transforming the way we engage with each other.

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