Tuesday, Jul 10 | 11:00 AM (EDT)
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About This Webinar
Business buying behavior continues to evolve--and fast. So marketing behavior has to keep up! Mike Moran will interview marketing consultant and author Ruth P. Stevens about the key B2B marketing trends you need to pay attention to right now. Ruth will give tips about what to do about recent changes in B2B buying behavior.

You’ll find out what’s trending in content, account-based marketing, prospecting data, predictive modeling, social data, influencer marketing, and more.

This free 30-minute Biznology® discussion will bring you up to date in what’s new and exciting in B2B marketing today. You will understand the opportunities available to take advantage of shifting developments in technology, the evolving behavior of business buyers, and the marketing techniques that are delivering the most bang for the buck.

Special presentation sponsored by eMarketing Strategy, Gerris Corp, and SoloSegment.
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Ruth P. Stevens
President of eMarketing Strategy
Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S. and abroad, and is a blogger at Biznology and Target Marketing Magazine. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results. Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Learn more at www.ruthstevens.com.
Mike Moran
Mike Moran is an expert in digital marketing and a former IBM Distinguished Engineer. He is President of Mike Moran Group, and Senior Strategist at Converseon and SoloSegment.