About
In an era where manufacturing landscapes are rapidly evolving, embracing a service-centric approach is no longer an option—it's a vital necessity for sustained growth and relevance.

In this webinar, industry experts will unveil the transformative power of service-centric strategies in manufacturing. Discover why shifting from product-centric to outcome-based models is not just beneficial, but essential for global manufacturers. Hear from leaders like Darrell McIntyre of Lely, as they share real-life case studies of how service-centricity drives success. Finally, gain deep insights into the pivotal role of technology and AI in this transformative journey.

Join us as we uncover the strategies shaping the future landscape of manufacturing and gain invaluable insights to revolutionise your approach to manufacturing.
WEBINAR ENDED
Presenters
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Mark Brewer
VP Service Industries, IFS
A recognised thought leader in service industries, Mark has been helping organisations drive business transformation for over 25 years. From bringing Service Lifecycle Management (SLM) solutions to market with Servigistics, introducing Connected FSM to the marketplace with PTC and steering IFS to become a recognised leader in Service and Asset Management.
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Darrell McIntyre
Manager of Service Management, Lely
After graduating from Manufacturing Engineering from college, Darrell spent a better part of 25+
years in Engineering. He has experience in mechanical design engineering, designing equipment for the Automotive Industry along with the Agricultural sector. He has also spent time in the Manufacturing Engineering sector working with Lean and Kaisen principals along with tooling a manufacturing facilty for production.
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Dr Kawal Kapoor
Partnership Research Manager, The Advanced Services Group
Dr Kawal Kapoor is an international researcher and expert in servitization concepts, innovation adoption and business management. She specialises in leading-edge product, service, digital and social innovations, committed to translating complex concepts into practical solutions that drive tangible results for businesses. She is the Research Manager for the Advanced Services Group (ASG) and leads the research activities within ASG by collaborating closely with both global corporations and SMEs in the manufacturing sector, seeking to embrace servitization.
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