WEBINAR DETAILS
  • About
    Webinar 1 in our series helps life science teams build positioning buyers understand faster and trust sooner, so you convert interest into growth.

    Life science companies often have strong science, capable teams, and real differentiation - but still sound interchangeable in the market. Learn proven methods to sharpen your market position, simplify complex value stories, and frame offers around the problems buyers are trying to solve. Attendees leave with a clearer lens for segment choice, message discipline, and commercial narrative strategies and design.

    Leaders & Scientists Who Should Attend
    - CROs & CDMOs
    - Manufacturing
    - Diagnostics
    - Life science instruments, med-devices, kits & tools
    - Medtech
    - Environmental
    - Transition-stage scientific organizations
  • Agenda
    • Introduction of Presenters
    • Open Panel Discussion
    • Q & A - Polling - Handout
  • Dial-in Number
    Please register for this Webinar to view the dial-in info.
FEATURED PRESENTERS
  • Webinar hosting presenter

    Jeanne Frazer

    President + CEO Forma Life Science Marketing & vitalink®
    As the Founder & CEO of vitalink (est. 1996) and Forma (est. 1987), Jeanne brings a passion for helping grow organizations that focus on health, education, and equity. Under Jeanne’s leadership, both orgs have worked with a multitude of...
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  • Webinar hosting presenter

    Tamara Terry

    VP Client Strategy
    Seasoned Engagement Executive, Principal Strategist, and research scientist with 20+ years' experience steering transformational strategy across the life sciences, higher education, and nonprofit sectors. Her work sits at the intersection of...
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  • Webinar hosting presenter

    Amanda Jackson

    Creative Engagement Director
    Amanda is a strategic partner who helps life science companies turn complexity into clarity. With expertise spanning brand identity, digital presence, and strategic communications, she ensures every touchpoint — from websites to corporate...
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  • Webinar hosting presenter

    Jordan Eller

    Digital Director
    Jordan's full-stack digital marketing manager. He uses an interdisciplinary set of skills to deliver data-driven solutions and superior results to Forma's clients. With a background in marketing and technology, Jordan's knowledge of web...
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  • Webinar hosting presenter

    Forma Life Science Marketing

    Making the Complex Compelling
    Forma helps life sciences companies achieve measurable growth with proven marketing strategies that increase revenue, align teams, and expand market share. Our expertise unlocks new audience segments and accelerates traction, turning complexity...
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