WEBINAR DETAILS
  • When
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  • About
    Scientific credibility and market authority are not the same thing. This session is for life science organizations that have deep expertise, strong data, and credentialed teams but have not yet built the content infrastructure that converts that expertise into consistent buyer trust. Attendees will learn how to identify and activate the authority assets already inside their organization, including KOLs, proprietary data, and IP, how to develop content that educates the market and signals leadership, and how to align messaging across channels to build the kind of market memory that generates inbound interest rather than requiring constant outbound effort.

    Who Should Attend
    - Leaders in CROs
    - Diagnostics
    - Life science tools
    - Medtech
    - And transition-stage scientific organizations
  • Agenda
    • Introduction of Presenters
    • Activate hidden authority assets (KOLs, data, IP)
    • Create content that demonstrates leadership & educates your market
    • Align messaging to build consistent market memory & pull
    • Q & A - 2 Polls - Handout
  • Duration
    1 hour
  • Price
    Free
  • Language
    English
  • OPEN TO
    Everyone
  • Dial-in Number
    Please register for this Webinar to view the dial-in info.
FEATURED PRESENTERS
  • Webinar hosting presenter

    Jeanne Frazer

    CEO + President
    As the Founder & CEO of Vitalink (est. 1996), Jeanne brings a passion for helping grow organizations that focus on health, education, and equity. Under Jeanne’s leadership, Vitalink has worked with a multitude of organizations to address complex...
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  • Webinar hosting presenter

    Tamara Terry

    VP Client Strategy
    Seasoned Engagement Executive, Principal Strategist, and research scientist with 20+ years' experience steering transformational strategy across the life sciences, higher education, and nonprofit sectors. Her work sits at the intersection of...
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  • Webinar hosting presenter

    Amanda Jackson

    Creative Engagement Director
    Amanda is a strategic partner who helps life science companies turn complexity into clarity. With expertise spanning brand identity, digital presence, and strategic communications, she ensures every touchpoint — from websites to corporate...
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  • Webinar hosting presenter

    Jordan Eller

    Digital Director
    Jordan's full-stack digital marketing manager. He uses an interdisciplinary set of skills to deliver data-driven solutions and superior results to Forma's clients. With a background in marketing and technology, Jordan's knowledge of web...
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  • Webinar hosting presenter

    Forma Life Science Marketing

    Making the Complex Compelling
    Forma was founded in 1987, and we’ve spent decades developing effective brand strategies and executing digital marketing initiatives for life science companies.

    Forma helps life sciences companies achieve measurable growth with proven marketing...
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