Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
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Saturday, April 4, 2026 · 1:54 p.m.
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Simon, (born October 9, 1973), is a British-born American author and motivational speaker. He is the author of five books, including Start With Why (2009) and The Infinite Game (2019).