In February, don’t miss the BGTV Tech Talk episode exploring Cooling System Products & Service with host Spiro Morogiannis and guest Andy Berlin. This full 101 session covers vehicle cooling technology, how cooling systems work, different OEM coolants, technical explanations, and BG solutions, while connecting the technical details to practical strategies for selling coolant services in the field.
Register now to reserve your spot and strengthen your technical confidence and sales impact in this high-opportunity service category.
Agenda
Understand traditional and modern cooling system design and technology
Learn system components, coolant types, colors, and ASTM standards
Explore BG Cooling System solutions, product effectiveness, and service packaging
Identify profitable coolant service opportunities in shops
Learn how to position coolant services and pair with related repairs
Apply best practices for pricing, menus, inventory, and packaged services
Andy Berlin brings 26 years of experience
as a chemist and product technology
advisor to the BG Products R&D
team. He acts as a technical advisor,
helping international and domestic
distributors and sales representatives
understand BG...