The goal of this class is to build confidence and capability in using Facebook as a sales tool-while equipping reps to successfully teach and implement these strategies within their shops. We will also introduce downloadable tools and resources designed to help reps implement, train, and support shops in the field. The goal is to ensure every rep not only understands how to use Facebook effectively-but can confidently coach shops to do the same and drive measurable results.
Agenda
How to use Facebook as a business tool to drive car count
How to position your shop within local community and neighborhood groups
What to post—and what to avoid—to keep content effective and appropriate
The basics of Facebook ads and how they support growth
How to use Facebook Events to create engagement and bring customers in
How often to post and how to build a simple, consistent content plan