Let’s discuss the Clean Air Car Care program! What it is, why it exists, and how it can help you sell more fuel and climate services.
Join Andy Baldassarre and Dale Smith in this discussion and training session for the Clean Air Car Care program.
You will learn:
Why you should implement this strategy
What promotional resources are available
Which shops can benefit the most
How to approach the decision maker
How to train shop employees
How to promote on the service drive
We also will review the importance of setting goals with management to increase buy-in and accountability.
With 30 years in automotive repair and maintenance, Dale brings a breadth of experience as a BGU Instructor and Corporate Field Trainer, equipping sales reps and dealerships with skills to effectively make the most of their time and grow healthy...
Andy Baldassarre leads the marketing and training departments for BG Products, Inc. He has over 23 years of experience in the automotive industry with an emphasis on adult learning in the automotive workplace.