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Cracking The Code on Search: SEO vs GEO

About This Webinar

AI is everywhere. Are you ready? Search is evolving in real-time as the rapid adoption of AI-powered search engines is changing how people search for information. Tools like ChatGPT, Gemini, and Perplexity are experiencing explosive growth and changing consumer behavior as search traffic shifts away from Google and Bing. Stella Rising, along with L’Oreal, will decode the evolving search landscape and share a playbook for getting ahead of the trend.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
SVP, Search & Innovation, Stella Rising
John Morabito leads search strategy and innovation at Stella Rising. John began his SEO career on the brand side before shifting agency-side where he quickly started leading SEO strategy for brands in the consumer middle market. Over the last five years, John and the Stella Rising SEO team have received over 30 award wins and nominations. A true innovator, John also created TokTrak and ChatTrak, tools that respond to the new search landscape.
Webinar hosting presenter
Director, SEO & Site Performance, L'Oreal
Cole Ingram leads SEO & Site Performance for L’Oréal USA’s Dermatological Beauty Division. Over 15+ years, he’s navigated every shift in search—from pre‑Panda to GenAI—scaled SEO at an EdTech startup through IPO, advised global brands at BrightEdge, and built AI solutions at a startup acquired by Webflow. He specializes in future‑proofed strategies for what’s next.
Webinar hosting presenter Kelly K
CEO and Founder of BeautyMatter
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor, and strategist.

She began her career in beauty as one of the original executive team at Bliss, taking on the way women view beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed, and marketed to consumers, leading to the acquisition of Bliss by LVMH.

As Vice President of Marketing for Dr. Dennis Gross Skincare, she was on the forefront of defining the cosmeceutical category.

Kelly also founded consultancy group Purpose-Built, providing concept-to-counter solutions and strategic advisement from startups to Fortune 100 brands.

She has also built her own brands, most recently the award-winning fragrance brand Odin, co-founded in collaboration with the men’s fashion brand.
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BeautyMatter webinar platform hosts Cracking The Code on Search: SEO vs GEO
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.
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