John Morabito leads search strategy and innovation at Stella Rising. John began his SEO career on the brand side before shifting agency-side where he quickly started leading SEO strategy for brands in the consumer middle market. Over the last five years, John and the Stella Rising SEO team have received over 30 award wins and nominations. A true innovator, John also created TokTrak and ChatTrak, tools that respond to the new search landscape.

Cole Ingram leads SEO & Site Performance for L’Oréal USA’s Dermatological Beauty Division. Over 15+ years, he’s navigated every shift in search—from pre‑Panda to GenAI—scaled SEO at an EdTech startup through IPO, advised global brands at BrightEdge, and built AI solutions at a startup acquired by Webflow. He specializes in future‑proofed strategies for what’s next.

Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor, and strategist.

She began her career in beauty as one of the original executive team at Bliss, taking on the way women view beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed, and marketed to consumers, leading to the acquisition of Bliss by LVMH.

As Vice President of Marketing for Dr. Dennis Gross Skincare, she was on the forefront of defining the cosmeceutical category.

Kelly also founded consultancy group Purpose-Built, providing concept-to-counter solutions and strategic advisement from startups to Fortune 100 brands.

She has also built her own brands, most recently the award-winning fragrance brand Odin, co-founded in collaboration with the men’s fashion brand.