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Workshop: Brand Building in China’s Digital Ecosystem

Tue, May 25, 2021 · 2:00 PM · EDT
About This Webinar

The Chinese market presents both enormous opportunities and significant challenges to brands trying to capture their piece of the China beauty prize. The consumer and the market’s digital ecosystem are arguably the most sophisticated in the world. While the market may be fueling global beauty sales, make no mistake— it’s equally competitive—and without an insider’s understanding of how the China market works, investments can be substantial, but results can remain elusive. China’s online ecosystem perpetually one step ahead and moves at breakneck speed. Understanding the constant evolution of behavior, trends, and market shifts is requisite for success in China, but it can also provide a competitive advantage globally.

Join our interactive workshop to learn:
- China market briefing
- Digital marketing landscape China vs the US
- Decoding Chinese social media platforms
- Unlocking the influence of KOL’s and KOC's
- Livestreaming from traffic acquisition to driving sales
- Understanding in-channel marketing

Also includes:
- 30-minutes live Q&A
- Digital ecosystem playbook

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Amy D
Global Head of Marketing, Amala Beauty
Amy Daugherty is the Global Head of Marketing at Amala Beauty, a German luxury natural skincare brand. She recently led the brand's evolution, conducting a full creative and communication refresh to prepare it for global, consumer-facing expansion. Previously, Amy spent a decade at Atlanta-based international Beauty and Home brands including leading Marketing for clean beauty brand COSMEDIX and working at giants such as Newell Brands and Georgia Pacific. Before moving to Atlanta, Amy held Sales and Marketing roles with luxury jewelry design houses in New York City including the award-winning Italian brand, Stefan Hafner, and the Madison Avenue legend, Oscar Heyman. Amy is a graduate of Savannah College of Art & Design and Georgia Institute of Technology where she holds a BFA and MBA, respectively.
Webinar hosting presenter Franklin C
Managing Director, Azoya U.S.
Franklin Chu is managing director of Azoya USA, a borderless e-tailing group that empowers global brands and retailers with digital commerce solutions in China. Franklin has worked with a number of different beauty brands and retailers to scale their businesses in the China market. He also serves as President of Sage Capital Group Inc. a private equity and global investment management firm and is a graduate of Yale University and Harvard Business School.
Webinar hosting presenter Kelly K
CEO + Founder, BeautyMatter
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed and marketed to consumers leading the acquisition of Bliss by LVMH. As Vice President of Marketing for Dr. Dennis Gross Skincare, she was at the forefront of defining the cosmeceutical category. Kelly also founded consultancy group Purpose Built, providing concept to counter solutions and strategic advisement for startups to Fortune 500 brand and everything in between. In addition, she's also built her own brands, most recently award-winning fragrance brand, Odin, which was co-founded in collaboration with the men's fashion brand. Kelly is the “lens” of BeautyMatter providing a fresh voice to the beauty industry with highly curated news and original content.
Hosted By
BeautyMatter webinar platform hosts Workshop: Brand Building in China’s Digital Ecosystem
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.
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