Why Nailing Community & Content is Essential for Endurance

While there are many strategic factors for brands to consider in 2020, online success can ultimately come down to getting two elements right: community and content. With social media taking center stage as a foundational channel for connecting with consumers, how it is integrated into a company’s e-commerce strategy is a crucial consideration. Join Kelly Kovack, Founder of BeautyMatter, as she sits down with Michelle Belcic, Vice President of Brand Strategy at visual marketing solution Dash Hudson, to discuss the tactics and technology that will help brands endure now, and in the long-term.