Why A Financial Partner Made Sense After 20 Years of Bootstrapping Growth

About This Webinar

Dr. Dennis Gross Skincare has built an iconic brand known for its hero product the Alpha Beta Peel. With global distribution that bridges both professional and traditional retail channels the business is recognized as a clinical skincare category leader built on organic growth and self-funded for twenty years. Cut to June 2020, when the brand partnered with consumer private equity firm, Main Post Partners, - known for investments in Milk Makeup and Too Faced - to position it for the next phase of growth.

Carrie Gross, CEO of Dr. Dennis Gross Skincare, Vitaliy Simonian, Director of Finance, and Tara Hyland, Vice President at Main Post Partners, join us to share how they built the Dr. Dennis Gross brand into a cult-favorite with no outside funding, why they decided to look for a partner after twenty years and how their partnership with Main Post has positioned the brand to reach new heights.

This webinar is part of a series sponsored by NetSuite focused on the various paths beauty brands have taken to fund growth and profitability. NetSuite is the world’s leading provider of cloud-based business management software. NetSuite helps companies manage core business processes with a single, fully integrated system covering ERP/financials, CRM, eCommerce, inventory, and more.

What We’ll Discuss:
- How the Dr. Dennis Gross brand was built into a cult-favorite with no outside funding
- Why the brand decided it was time to find a financial partner
- How to find the right financial partner and how to leverage the partnership for more than just capital
- What Main Post saw in Dr. Dennis Gross Skincare and what they look for when making investments

Who can view: Everyone

Webinar Price: Free

Featured Presenters

Vitaliy Simonian

Director of Finance, Dr. Dennis Gross Skincare

Vitaliy began his finance career with Dr. Dennis Gross Skincare in 2012. Since joining almost a decade ago, he has seen the business quadruple in size, expand into 16 markets, and evolve into a full-service, multi-franchise brand. As a result of growing with the brand, he has not only managed accounting systems, prepared financial statements, and led implementation of financial systems, Vitaliy has helped drive strategic growth by participating cross-functionally in all aspects of the business from marketing and sales to operations and new business development. Recently, Vitaliy was instrumental in procuring investors to positively impact the brand’s trajectory and realize its vision to become the leading clinical skincare brand in the prestige market.

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Tara Hyland

Vice President, Main Post Partners

Tara is a Vice President at Main Post Partners, a growth-oriented private equity firm focused on investing in leading companies across the consumer value chain. She works closely with founders and management teams to support the execution of growth opportunities and strategic initiatives, as well as identifies and evaluates new investments across the consumer ecosystem. Previously, Tara was a Vice President at Swander Pace Capital, where she worked on several consumer-focused investments and sat on the boards of Glo Skin Beauty, J.R. Watkins, Aden & Anais, and Bragg Live Food Products. Before Swander Pace Capital, Tara started her career at KeyBanc Capital Markets, where she spent four years on the Consumer Investment Banking team focused on mergers and acquisitions. Tara is a Cleveland native and graduated from Miami University where she majored in Finance.

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Carrie Gross

Co-Founder & CEO, Dr. Dennis Gross Skincare

Carrie began her career as a fashion merchant and for 12 years directed both domestic and European women’s fashion markets – tracking trends and analyzing consumer behavior. Obsessed with skincare and convinced clinical results could be achieved at home, she left her position in the fashion world to co-found a cosmeceuticals skincare line with peel-pioneer and dermatologist, Dennis Gross – her husband and business partner. Dr. Dennis Gross Skincare and its products have garnered awards from top beauty magazines and organizations and are consistently featured in beauty publications around the world. Carrie is an active member of the ISPA Association and a Board Member of Cosmetic Executive Women and IBA.

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Kelly Kovack

CEO + Founder, BeautyMatter

Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed and marketed to consumers leading the acquisition of Bliss by LVMH. As Vice President of Marketing for Dr. Dennis Gross Skincare, she was at the forefront of defining the cosmeceutical category. Kelly also founded consultancy group Purpose Built, providing concept to counter solutions and strategic advisement for startups to Fortune 500 brand and everything in between. In addition, she's also built her own brands, most recently award-winning fragrance brand, Odin, which was co-founded in collaboration with the men's fashion brand. Kelly is the “lens” of BeautyMatter providing a fresh voice to the beauty industry with highly curated news and original content.

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Hosted By

BeautyMatter

BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.

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