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Unlocking The $9.2 Billion Opportunity In The Beauty Industry

Thu, Jul 28, 2022 · 2:00 PM · Eastern Time (US & Canada)
About This Webinar

While there is more attention today on Black beauty consumers and brands, deep challenges remain when it comes to equity. Removing those barriers represents a $9.2 billion revenue opportunity while having the potential to create greater opportunities for everyone in the industry. We will take a deep dive into research conducted by McKinsey’s Institute for Black Economic Mobility to understand the structural challenges facing Black people and the vast untapped economic opportunities in the beauty category with Desiree Rogers Co-owner and Chief Executive Officer Black Opal and Tiffany Burns Senior Partner at McKinsey & Company.

What we'll discuss:
Friction points in the Black experience within the beauty industry.
Steps market researchers, retailers, and investors can take to create a more equitable beauty market and realize the revenue opportunity from Black consumers.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Senior Partner, McKinsey & Company
Tiffany Burns is the Managing Partner of the Atlanta Office where she works with apparel, consumer, and retail clients designing and leading more than 15 enterprise-wide and functional transformations. She leads the firm’s retail store focus in North America as well as 10 Actions, McKinsey’s efforts to improve racial equity within the firm and around the world. She partners with national community leaders to design and drive community-based efforts focused on racial equity through the assessment of inequity drivers, initiative landscape, and solutions.
She helped develop McKinsey’s perspective on the “store of the future,” which focused on identifying key technologies across the customer and associate retail journey and testing live use cases to better understand impact drivers recently implemented in the modern retail collective.
In her experience, Tiffany has worked with several of the world’s leading retailers as part of transformational programs to drive efficiency from the store floor to the supply chain.
Tiffany is an active member of the Atlanta philanthropic community, serves as the cofounder of the Rising Seniors Foundation, and and is a board member for the Speech School and the 50 Shades of Pink Foundation.
Webinar hosting presenter DESIREE R
CEO, Black Opal
Desiree Rogers is the Co-owner and CEO of Black Opal, LLC which owns Black Opal and Fashion Fair Cosmetics.
Rogers has redefined every leadership position she has held while playing a major philanthropic role in the communities where she has lived. Consistently acknowledged as an innovative leader with a proven track record, her expertise includes building stellar teams, delivering positive financial results and creating sustainable brand strategies.
Her career milestones include positioning Chicago as a tourist destination as well as convention city through a world-wide digital campaign. In 2018, Chicago was named the number one “Big City Destination” by Conde Nast Traveler. As the CEO of Johnson Publishing she spearheaded the digital transformation of Ebony (2M unique visitors) and Jet magazines setting the stage for the sale of the assets in 2016. Rogers also focused on stabilizing the cosmetics brand of the firm for outside investment including updating the product line, rationalizing the retail footprint and doubling e-business sales. As the first Social Secretary for the Obama Presidency, Desiree’s grasp of experiential marketing ensured Americans were able to visualize the values they voted for—inclusion, transparency, the embracement of all people—and translated the splendor of the White House to everyone. Her team oversaw 350 events. Prior to these positions, Rogers professional roles including managing the 2B dollar natural gas utility in Chicago as well as leading teams at Allstate and the Illinois Lottery where she doubled instant ticket sales to 600M in 3 years.
Webinar hosting presenter Kelly K
CEO + Founder, BeautyMatter
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed and marketed to consumers leading the acquisition of Bliss by LVMH. As Vice President of Marketing for Dr. Dennis Gross Skincare, she was at the forefront of defining the cosmeceutical category. Kelly also founded consultancy group Purpose Built, providing concept to counter solutions and strategic advisement for startups to Fortune 500 brand and everything in between. In addition, she's also built her own brands, most recently award-winning fragrance brand, Odin, which was co-founded in collaboration with the men's fashion brand. Kelly is the “lens” of BeautyMatter providing a fresh voice to the beauty industry with highly curated news and original content.
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BeautyMatter webinar platform hosts Unlocking The $9.2 Billion Opportunity In The Beauty Industry
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.
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