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Trend Briefing: Future 100 Report by Wunderman Thompson Intelligence

February 11, 2021 at 02:00:00 PM · Eastern Time (US & Canada)
About This Webinar

Cautious optimism sets the pace as the world reflects on the challenges of 2020 and looks to the new year for an economic rebound and societal healing. The annual forecast helps businesses prepare for emerging consumer behavior with 100 original trend predictions split into 10 categories. Each trend delivers a digestible snapshot of movements so far, while clearly explaining why brands and marketers should pay attention. The report is packed with insights and fresh takes on the year ahead and beyond. Report author, Emma Chiu, will provide an exclusive beauty and wellness briefing for BeautyMatter.

Emma says: "There is a crystal ball for 2021 and that’s in the form of The Future 100, a report tracking key trends and change to watch in the coming year. The journey to building a new and better normal begins now and it involves micropreneurs, branding together, and intersectional beauty.”

About Wunderman Thompson:
Wunderman Thompson exists to inspire growth for ambitious brands. Part creative agency, part consultancy, and part technology company, their experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.   

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Wunderman Thompson Intelligence, Global Director
Emma Chiu leads Wunderman Thompson Intelligence, the agency’s in-house futures and innovation think-tank.

Emma consults with brands on how build long-term strategies based on qualitative and quantitative insight that incorporates cultural and behavioral change, sector innovation and zeitgeist shifts. She has worked with brands including Microsoft, Shiseido, Unilever, Samsung and Campari.

In early 2020, Emma spearheaded the launch of the Wunderman Thompson Intelligence “Future 100” Report, which helps people prepare for emerging consumer behavior with 100 original trend predictions from Wunderman Thompson Intelligence. Split into 10 categories, each trend delivers a digestible snapshot of movements so far, while clearly explaining why brands and marketers should pay attention.

Emma’s foresight and thought leadership has been picked up by global publications and has been featured in The Telegraph, Creative Review, New York Magazine, Dazed Digital and Vogue. She is also a member of the WARC Awards 2020 judging panel and The International Color Awards 2020 judging panel. In addition, Emma regularly speaks at international conferences including SXSW Interactive, Adobe Max and Pause Fest.

She lives in New York.
Webinar hosting presenter Kelly K
BeautyMatter, CEO + Founder
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed and marketed to consumers leading the acquisition of Bliss by LVMH. As Vice President of Marketing for Dr. Dennis Gross Skincare, she was at the forefront of defining the cosmeceutical category. Kelly also founded consultancy group Purpose Built, providing concept to counter solutions and strategic advisement for startups to Fortune 500 brand and everything in between. In addition, she's also built her own brands, most recently award-winning fragrance brand, Odin, which was co-founded in collaboration with the men's fashion brand. Kelly is the “lens” of BeautyMatter providing a fresh voice to the beauty industry with highly curated news and original content.
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BeautyMatter webinar platform hosts Trend Briefing: Future 100 Report by Wunderman Thompson Intelligence
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.