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Touchland: Game-Changers Revolutionizing Personal Care

March 18, 2021 at 02:00:00 PM · Eastern Time (US & Canada)
About This Webinar

Pre-COVID hand sanitizers were a commoditized industry with little to no innovation. In 2018 Andrea Lisbona, founder and CEO of Touchland decided to take hand hygiene to a new level with a visionary team that had a sixth sense for what the market needed. Known for its iconic packaging, TikTok viral moments, and massive waiting lists this brand is just getting started rolling out to Target and Ulta stores, launching a commercial unit and with a robust pipeline of new products in development.

We'll Discuss:
• Designing disruption
• "Kickstarting" success
• Managing a 34,000+ waitlist
• Fueling growth while navigating the pandemic
• Building a B2B product offering

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Touchland, CEO + Founder
Years before hand sanitizer became a daily essential in all of our lives, millennial entrepreneur Andrea Lisbona set out to disrupt the stale industry, which had not innovated in nearly three decades. Inspired by innovators such as Steve Jobs & Emily Weiss, Andrea developed Touchland, a revolutionary brand of hand sanitizers that combine sleek, functional packaging with non-sticky, luxurious-feeling formulas that come in eight scents.

After beginning her career in hand sanitizer distribution in order to learn the ins and outs of the business, Lisbona ran a Kickstarter campaign in July 2018, which resulted in the brand reaching 450% of its initial fundraising goal and more than 1,300 pre-orders for the product in just one month. By the time the brand officially launched in November 2018, that number had increased to more than 1,500 people on the waiting list.

Fueled in part by its thriving social media presence, Touchland exceeded more than $2M in sales in their first year and is now available at ULTA, Urban Outfitters, REVOLVE, Amazon, Aerie, and many more. Touchland’s commercial unit, the KUB Hand Sanitizer Dispenser, can be found in Equinox, TheRealReal, sweetgreen, and many other locations nationwide.

Andrea is from Barcelona and relocated to Miami in 2018 in order to manage the growth of Touchland from the US. She holds an MBA from ESADE and was a featured expert speaker at the European Commission. She has been featured as a business expert in Forbes, Cheddar, Women’s Wear Daily, Glossy, Modern Retail, and many more.
Webinar hosting presenter Kelly K
BeautyMatter, CEO + Founder
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed and marketed to consumers leading the acquisition of Bliss by LVMH. As Vice President of Marketing for Dr. Dennis Gross Skincare, she was at the forefront of defining the cosmeceutical category. Kelly also founded consultancy group Purpose Built, providing concept to counter solutions and strategic advisement for startups to Fortune 500 brand and everything in between. In addition, she's also built her own brands, most recently award-winning fragrance brand, Odin, which was co-founded in collaboration with the men's fashion brand. Kelly is the “lens” of BeautyMatter providing a fresh voice to the beauty industry with highly curated news and original content.
Hosted By
BeautyMatter webinar platform hosts Touchland: Game-Changers Revolutionizing Personal Care
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.