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Stacking Up Your Claims: Transparency & Substantiation in the New Normal

Thu, Oct 7, 2021 · 3:00 PM · Eastern Time (US & Canada)
About This Webinar

68% of consumers say they would be willing to pay more for a skin care product that is proven to be effective — but what does that mean to consumers, and how do you communicate it? For brands today, the devil is in the details — but so is the lifelong customer. For brands with intricate supply chain operations and as many information gatekeepers, having the depth of knowledge consumers require can seem an impossible task. Dive into conversation with Denise Herich, co-Founder and Managing Partner of The Benchmarking Company, a consumer market research firm specializing in Beauty and Personal Care, and Kevin Cureton, Chief Operating Officer of Solésence, a contract manufacturer that prides itself on total transparency in its partnerships, with the end goal of supporting brands through the transparency that consumers crave.

We'll Discuss:

- What is transparency in the new normal?
- Commercializing claims
- Pathways for validating and substantiating claims

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Kevin C
Chief Operating Officer, Solésence Beauty Science
Kevin has spent over 20 years in senior management roles in the beauty industry and is passionate about defining how to develop technologies and products that delight consumers while enhancing a brand’s value. At Solésence, Kevin oversees brand partnership and innovation teams, including research & development, manufacturing, and sales & marketing.
Webinar hosting presenter
Co-Founder + Managing Partner, The Benchmarking Company (TBC)
Denise Herich is co-Founder and Managing Partner of The Benchmarking Company (TBC), a consumer market research firm for the beauty and personal care industries, specializing in quantitative research, qualitative focus groups, and consumer in-home use testing for marketing claims and risk mitigation.

Using TBC’s 250,000+ person consumer database, Denise manages teams that conduct large-scale US and international consumer perception studies and custom research projects for beauty and personal care brands such as Shiseido, Benefit Cosmetics, Johnson & Johnson, Dollar Shave Club, Perricone MD, and many others. She is a frequent speaker at industry conferences, including Cosmoprof North America, Cosmoprof Worldwide, In-Cosmetics, SCC and elsewhere. Denise is a regular contributor to Happi, GCI Magazine, BW Confidential, and other industry publications, and is a member of Beauty Industry West (BIW), ICMAD and Cosmetic Executive Women (CEW).

Her marketing and research career spans more than 25 years. Prior to a career in beauty, she served as a top public relations executive at several regional and national communications firms. Denise earned her bachelor’s degree from the University of North Carolina (magna cum laude) with a minor in marketing.
Webinar hosting presenter Kelly K
CEO + Founder, BeautyMatter
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed and marketed to consumers leading the acquisition of Bliss by LVMH. As Vice President of Marketing for Dr. Dennis Gross Skincare, she was at the forefront of defining the cosmeceutical category. Kelly also founded consultancy group Purpose Built, providing concept to counter solutions and strategic advisement for startups to Fortune 500 brand and everything in between. In addition, she's also built her own brands, most recently award-winning fragrance brand, Odin, which was co-founded in collaboration with the men's fashion brand. Kelly is the “lens” of BeautyMatter providing a fresh voice to the beauty industry with highly curated news and original content.
Hosted By
BeautyMatter webinar platform hosts Stacking Up Your Claims: Transparency & Substantiation in the New Normal
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.
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