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Social Commerce: The Future of Beauty Retail

Tue, Jan 18, 2022 · 6:00 PM · Eastern Time (US & Canada)
About This Webinar

Where, how, and what we buy is constantly changing and the fuel of the modern retail economy is social currency and community. Social commerce represents the ultimate merger of money and influence, economy and culture, self-monetization, and self-promotion - it's also the most direct and immediate form of relationship between people and products. If ordinary people can now cultivate personalities to sell products and build a community, brands will need to figure out how to harness this new distribution channel.

Learn about the future of social commerce and how to harness the opportunity from Nicole Collins, Chief Merchant at Flip.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Chief Merchant, FLIP Social Shopping
Nicole Collins is a forward-thinking industry expert and storyteller with deep expertise in brand building, strategy, influencer marketing, and partnership development. She joined the founding team of FLIP as the Chief Merchant in May 2021 just ahead of the company's Series A fundraise. She has been disrupting the beauty industry by propelling dynamic start-up companies to prominence for over 15 years. In 2017 she co-founded YUME Beauty Ltd. with YouTube personality Michelle Phan and Chinese business partners to distribute American beauty brands in China via cross-border e-commerce. In 2012 she founded ipsy’s brand partnerships team. She successfully introduced ipsy to the beauty industry and secured partnerships with brands that have endured allowing ipsy to establish itself as the world's largest and most profitable beauty sample subscription company.
Nicole is a native Angeleno. She has bachelors' degrees in International Relations and Broadcast Journalism from USC and a master's degree in Political Science from American University.
Webinar hosting presenter Kelly K
CEO + Founder, BeautyMatter
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed and marketed to consumers leading the acquisition of Bliss by LVMH. As Vice President of Marketing for Dr. Dennis Gross Skincare, she was at the forefront of defining the cosmeceutical category. Kelly also founded consultancy group Purpose Built, providing concept to counter solutions and strategic advisement for startups to Fortune 500 brand and everything in between. In addition, she's also built her own brands, most recently award-winning fragrance brand, Odin, which was co-founded in collaboration with the men's fashion brand. Kelly is the “lens” of BeautyMatter providing a fresh voice to the beauty industry with highly curated news and original content.
Hosted By
BeautyMatter webinar platform hosts Social Commerce: The Future of Beauty Retail
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.
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