Decoding C-Beauty: Building the Perfect Diary Brand

“All girls, buy it!” With a $4 billion valuation and 4% market share, China's Perfect Diary is a C-beauty brand with aspirations of international influence. In four years, it has won over patriotic Gen-Z consumers with basic products, low prices, and by being responsive to their needs. In 2019, Perfect Diary tapped NYC-based agency, School House, to evolve the brand from being a market leader to an international thought leader and an enduring brand for now and the future. Join us for a decoding of the C-Beauty brand that took the industry by storm with School House Founder & Principal, Christopher Skinner.