HubSpot Workshop: Harnessing the Power of a Marketing Platform

Over his 6yrs at HubSpot, Barrett has contributed to the business's growth from $150MM to over $1B in revenue and crossing 100K + customers.

He started as a partner manager and helped to acquire over 15 partners in his first 6 months, many of which have gone on to become top partners in the ecosystem. From there he was asked to build out and lead the training division, a first for the partner team. Once that program was established, he turned his attention to supporting sales training for the entire global team. As HubSpot's first head of partner sales training, he supported the development of over 900 employees across the company and helped to drive significant go to market change at scale.

The last four years he has spent accelerating growth and helping to develop some of the top partners in HubSpot's ecosystem. Along the way, he has advised hundreds of companies on their go-to-market strategy, technology architecture and supported countless customers growing better with the HubSpot solution. Barrett possesses a vast knowledge across the digital landscape and brings his years of experience in helping companies grow better to each and every client he meets.

Stacey Wisniewski is a seasoned marketing strategy professional with over 25 years of experience helping both large corporations and early stage technology firms identify and capitalize on profitable growth opportunities. Stacey founded WIZ Advisors (www.wizadvisors.com) in 2017 and developed The WIZ Method™ - a proprietary three-step content marketing process that begins with the creation of a research-driven, industry white paper. WIZ Advisors was awarded Top Marketing Consultant and Top Content Marketing Agency in 2019 and Top Digital Marketing Agency by Expertise.com in 2020. If you're seeking to build your brand identity, drive awareness, increase qualified leads, expand your offerings, and accelerate revenue, WIZ will deliver innovative sales & marketing solutions tailored to your unique goals and challenges.

Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed and marketed to consumers leading the acquisition of Bliss by LVMH. As Vice President of Marketing for Dr. Dennis Gross Skincare, she was at the forefront of defining the cosmeceutical category. Kelly also founded consultancy group Purpose Built, providing concept to counter solutions and strategic advisement for startups to Fortune 500 brand and everything in between. In addition, she's also built her own brands, most recently award-winning fragrance brand, Odin, which was co-founded in collaboration with the men's fashion brand. Kelly is the “lens” of BeautyMatter providing a fresh voice to the beauty industry with highly curated news and original content.