The current crisis has upended retail and accelerated e-commerce. Amazon is the undisputed winner proving to be a safety net for premium beauty when much of traditional brick and mortar was shuttered. This trend will not only continue but accelerate going forward. Learn how to protect the integrity of your brand and retailer relationships, build a positive online seller reputation, and reap the revenue benefits of the largest e-commerce marketplace in the U.S.
• Total sales on Amazon were $280 billion in 2019
• 63% of shoppers start their online searches for products on Amazon
• 80% check Amazon for pricing and reviews before purchasing
• Amazon is estimated to own 49% of the US e-commerce market share in 2020
ABOUT MARKET DEFENSE:
Market Defense is the only Amazon partner you will ever need. With its knowledge of prestige beauty, e-commerce and Amazon seller strategies, Market Defense has become THE sought-after partner for beauty brands, seeking to protect and grow their Amazon business. Market Defense offers a suite of services from Brand Protection to Account Management, Marketing to Legal - and its clients include some the most well-known prestige beauty brands in the world.
Thu, Jun 4, 2020, 2:00 pm
- 3:00 pm
Eastern Time (US & Canada)
Duration: 1 hour
Who can attend
Dial-in available? (listen only)
Part 1: Learn best practices, actionable insights and case study takeaways
Part 2: Get the opportunity to ask our experts anything
Hosted By BeautyMatter
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.
Chad is a born problem-solver. His earlier success as an entrepreneur and prestige website owner & operator fueled his desire to take on one of the biggest challenges in retail …out Amazon-ing Amazon. Since then, he’s built a team at Market...
Prior to Market Defense, Vanessa was Director of Sales, Marketing & Merchandising at Beauty.com, where she led, negotiated and managed deals with some of the biggest brands and retailers in the business. Her history also includes influential roles...
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the...