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Ditching the Dupes: Protecting Beauty Brands from Counterfeits

About This Webinar

Counterfeiting continues to blemish the cosmetics industry as fake products now make up over 10% of the beauty market. The sale of fake products leaves legitimate cosmetics businesses to handle customers’ complaints, tarnishing their reputations and taking a major hit to their bottom lines. Consumers themselves risk using replica products that are ineffective or even dangerous to their health. All the while, bad actors continually refine their own strategies to sell illegal cosmetics faster, having learned to dodge listing-focused takedowns. It’s now up to real cosmetics businesses to rejuvenate their brand protection strategies by integrating AI automation, targeting the real sellers behind the counterfeits, and staying ahead of bad actors.

In this webinar, we'll discuss the landscape of counterfeiting in the cosmetics industry and re-view what steps brands are taking to successfully protect themselves today.

This webinar is presented in partnership with Marqvision, an intellectual property (IP) platform that helps global brands remove counterfeits from online marketplaces and enables creators and innovators to create, manage, protect and monetize IP – all in one place.

  • the need for a counterfeit protection strategy
  • effective policing of global marketplaces with generative AI
  • the business impact of counterfeits and dupes
  • staying one step ahead
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Head of Expansion Europe, Marqvision
Emmanuel Alavoine began his career in Hong Kong with L'Oréal in 1990, quickly ascending to executive positions such as Finance Controller, Credit Manager, and Supply Chain Director. He then joined Chanel in 2000, heading a global supply chain project for Bourjois Paris, was appointed APAC President to expand the brand to over 2000 retail outlets across more than ten new APAC countries, including China.

With significant roles in strategic and operational management, Emmanuel has led transformative projects, including the adaptation to e-commerce and the implementation of various ERP systems. His expertise spans B2B negotiations, distribution channels, and both offline and online retail.

Embracing entrepreneurship in 2015, Emmanuel established consulting and distribution businesses in China, focusing on international business planning and intangible asset protection. In 2018, he served as President of LBI Korea and Senior Advisor for Yoobic, a SaaS company specialising in retail employee solutions.

Joining Marqvision in 2022, Emmanuel has been instrumental in leading the company's European expansion, while also advancing brand and content protection. His vast business knowledge continues to enhance intercontinental business relations between Asia and Europe.
Webinar hosting presenter
Chief Marketing Officer, Olaplex
Charlotte Watson serves as the Chief Marketing Officer for OLAPLEX where she is responsible for leading a dynamic team across marketing, social media, and communications in over 100 markets worldwide. She brings a unique global perspective to her role, having led marketing departments at leading organizations across Europe and the Americas with a proven track record in both omnichannel and prestige. Prior to joining OLAPLEX, she served as the Chief Marketing Officer for Hourglass Cosmetics, part of the Unilever Prestige division, and held senior leadership roles in marketing at global CPG and retail brands including Pandora, Michael Kors, Kurt Geiger, Links of London, and Louis Vuitton. She is a Fundraising Committee Member of Girls Inc. in Los Angeles and a member of Chief. She graduated with a master’s degree from The University of Edinburgh and undertook post-graduate studies at Columbia University in addition to an executive leadership education program at Harvard Business School.

Charlotte lives in Los Angeles with her two dogs, Honey and Minnie. In her free time, she likes to draw and paint.
Webinar hosting presenter Kelly K
CEO + Founder, BeautyMatter
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed and marketed to consumers leading the acquisition of Bliss by LVMH. As Vice President of Marketing for Dr. Dennis Gross Skincare, she was at the forefront of defining the cosmeceutical category. Kelly also founded consultancy group Purpose Built, providing concept to counter solutions and strategic advisement for startups to Fortune 500 brand and everything in between. In addition, she's also built her own brands, most recently award-winning fragrance brand, Odin, which was co-founded in collaboration with the men's fashion brand. Kelly is the “lens” of BeautyMatter providing a fresh voice to the beauty industry with highly curated news and original content.
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BeautyMatter webinar platform hosts Ditching the Dupes: Protecting Beauty Brands from Counterfeits
BeautyMatter is an essential daily resource for industry insiders publishing highly curated news and exclusive original pieces by thought leaders and beauty insiders.
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