The sixth annual Amazon Prime Day surpassed $3.5 billion in sales from third-party sellers, marking an increase of more than 60% over last year, and solidifying the importance of the marketplace for small and midsized brands and retailers. In our “Amazon 2020 Beauty Download” webinar with Market Defense, we will share the latest statistics, marketplace trends, and investor insights on what has been one of the most tumultuous years for the Beauty community around the world.
- Amazon is the #1 U.S. e-commerce retailer, estimated to own 38.7% of the market in 2020
- Beauty sales on Amazon were $20 billion in 2019, up from $16 billion in 2018
- 63% of shoppers start their online searches for products on Amazon
- 80% check Amazon for pricing and reviews before purchasing