All Eyes on China: Unlocking the Beauty Opportunity

The opportunity in China is real. As the fastest-growing market in the world, sales of beauty and personal care are nearing $60 billion. Multi-national beauty brands have been tapping into the growth coming out of the dynamic, nuanced, and wildly sophisticated Chinese market for years. Now, brands like Fenty Beauty, Huda Beauty, Farmacy and Drunk Elephant have all used Alibaba’s Tmall Global cross-border channel as a springboard to enter the China market. The time is ripe for indie beauty and Tmall Global is the key to unlocking this immense opportunity.

THE NUMBERS:
• Alibaba’s Tmall Global is China’s largest cross-border e-commerce platform commanding 52% share of the market with 700+ million consumers from across Alibaba’s platforms.
• Cross-border sales are on track to hit $184 million by 2021 and demand for imported growth is a key market driver in China.
• By 2021, China is expected to surpass the U.S. as the number one retail market in the world with sales estimated to hit $5.8 trillion.
• China is the world's largest e-commerce market. According to the International Trade Association, online retail transactions totaled approximately $2 trillion last year.

ABOUT TMALL GLOBAL:
Launched in 2014, Tmall Global is Alibaba’s dedicated channel for cross-border e-commerce. It is the largest and most comprehensive cross-border B2C online marketplaces targeting the China market, and allows brands and retailers without operations in China to build virtual storefronts and ship products into China. Tmall Global helps to connect more than 25,000 brands from 92 countries and regions with more than 700 million consumers across Alibaba’s platforms.