BeautyMatter has teamed up with NetSuite to bring you a new, four-part workshop called Idea to Iconic: The Lifecycle of a Beauty Brand. Join us as we learn from four incredible leaders about the paths they’ve taken on their way to building iconic brands. And, of course, as is always the case at BeautyMatter, our focus is to dig deep to surface actionable strategies you can apply to your business immediately.
Episode 401: The holy grail for any beauty brand is cultivating a loyal community of brand devotees who become partners in the success and growth of the business. Celeste Hilling of Skin Authority tells us how she used her background in tech and unique product offering to build a patented system for engaging with her community and how she turned her brand’s customers into one of its most valuable assets.
This webinar series is sponsored by NetSuite. NetSuite is the world’s leading provider of cloud-based business management software. NetSuite helps companies manage core business processes with a single, fully integrated system covering ERP/financials, CRM, eCommerce, inventory, and more.