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401: Making Your Customers Feel Heard - Using Community to Drive Momentum

Thu, Dec 10, 2020 · 2:00 PM · EST
About This Webinar

BeautyMatter has teamed up with NetSuite to bring you a new, four-part workshop called Idea to Iconic: The Lifecycle of a Beauty Brand. Join us as we learn from four incredible leaders about the paths they’ve taken on their way to building iconic brands. And, of course, as is always the case at BeautyMatter, our focus is to dig deep to surface actionable strategies you can apply to your business immediately.

Episode 401: The holy grail for any beauty brand is cultivating a loyal community of brand devotees who become partners in the success and growth of the business. Celeste Hilling of Skin Authority tells us how she used her background in tech and unique product offering to build a patented system for engaging with her community and how she turned her brand’s customers into one of its most valuable assets.

This webinar series is sponsored by NetSuite. NetSuite is the world’s leading provider of cloud-based business management software. NetSuite helps companies manage core business processes with a single, fully integrated system covering ERP/financials, CRM, eCommerce, inventory, and more.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Celeste H
Founder & CEO, Skin Authority
A female founder with over 20 years of successfully leading cross-functional teams globally and experienced Board leader, CEO, relationship builder, and visionary with the ability to consistently deliver tangible results, operational insight, collaborative leadership style, and solid history of fundraising from diverse sources, alliances, and joint ventures. Demonstrated history of building businesses from the ground up, spearheading acquisitions into and assuming leadership roles in publicly held companies, and redefining industry models.

In addition to hosting the Beauty Workout Channel on YouTube, Hilling presents around the globe and is a resource for top media outlets including “The Doctors”, MSNBC, and The New York Times. Uniquely positioned as an innovator in beauty, skincare, and wellness, Hilling was among the first female Officers in a Fortune 25 technology company as Vice President, Compaq Computer Consumer Division Worldwide.

Spotlighted by MSNBC as “giving the beauty industry a makeover”, Ms. Hilling has carefully shaped a new business model in founding Skin Authority which leverage technology to scale the human touch versus replace it, a model which has more power, meaning, and value in 2020’s current climate than when it was conceived.

Skin Authority is recognized for redefining the personalization and stimulation of consumer engagement in-store and online in the evaluation and purchase of skincare by (1) patenting a Virtual Video Coaching Platform and (2) developing the Skin Authority brand of health-inspired skincare products by establishing biotechnology partnerships to patent groundbreaking environmental and digital skin protection.
Webinar hosting presenter Kelly K
CEO & Founder, BeautyMatter
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed and marketed to consumers leading the acquisition of Bliss by LVMH. As Vice President of Marketing for Dr. Dennis Gross Skincare, she was at the forefront of defining the cosmeceutical category. Kelly also founded consultancy group Purpose Built, providing concept to counter solutions and strategic advisement for startups to Fortune 500 brand and everything in between. In addition, she's also built her own brands, most recently award-winning fragrance brand, Odin, which was co-founded in collaboration with the men's fashion brand. Kelly is the “lens” of BeautyMatter providing a fresh voice to the beauty industry with highly curated news and original content.
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BeautyMatter webinar platform hosts 401: Making Your Customers Feel Heard - Using Community to Drive Momentum
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