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201: When Opportunity Knocks, Make Sure Your Bestsellers are in Stock

November 19, 2020 at 02:00:00 PM · Eastern Time (US & Canada)
About This Webinar

BeautyMatter has teamed up with NetSuite to bring you a new, four-part workshop called Idea to Iconic: The Lifecycle of a Beauty Brand. Join us as we learn from four incredible leaders about the paths they’ve taken on their way to building iconic brands. And, of course, as is always the case at BeautyMatter, our focus is to dig deep to surface actionable strategies you can apply to your business immediately.

Episode 201: As business owners, we dream about that watershed moment when our brand goes viral and we wake up to thousands of orders that weren’t there yesterday. Or about the day Sephora or Target comes knocking on our door. But how do we ensure we can get those orders fulfilled and keep those customers coming back for more? And how do we maintain flexibility when, in the middle of it all, a pandemic changes our business model. Karl Trepanier, Vice President of Operations at Ilia Beauty, shares his experiences and insights with us on what to expect when we’re expecting the unexpected.

This webinar series is sponsored by NetSuite. NetSuite is the world’s leading provider of cloud-based business management software. NetSuite helps companies manage core business processes with a single, fully integrated system covering ERP/financials, CRM, eCommerce, inventory, and more.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Karl T
VP Operations, ILIA Beauty
Karl Trepanier is the Vice president of Operations at ILIA Beauty, with responsibility for Planning, Sourcing, Supply, Fulfilment, and Sustainability. His days are spent putting in place the key foundational pieces to allow the brand to scale and deliver on its promise of clean beauty. All the while, keeping up with the spectacular success of cult-favorite products and delivering blockbuster launches.

Before joining ILIA Beauty, Karl dived into the world of indie cosmetics when he was tasked with the integration of Urban Decay Operations into L’Oréal’s systems and processes, striving to find the best of both worlds between indie brand agility and global scale efficiency. Prior to UD, Karl had a rich and varied career in the L’Oréal Group, rising through the ranks of the sourcing organization, spanning 3 continents and 4 business divisions. From Director of Worldwide projects in Paris to Director of Sourcing for the Latin America Zone in Sao Paulo Brazil and ultimately Vice president of Packaging Sourcing for the Americas in New York, at every step, success has always been measured by the quality partnerships developed with internal stakeholders and external vendors.
Webinar hosting presenter Kelly K
CEO & Founder, BeautyMatter
Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the Managing Director of the Bliss Catalog. This venture fundamentally changed the way beauty products were merchandised, distributed and marketed to consumers leading the acquisition of Bliss by LVMH. As Vice President of Marketing for Dr. Dennis Gross Skincare, she was at the forefront of defining the cosmeceutical category. Kelly also founded consultancy group Purpose Built, providing concept to counter solutions and strategic advisement for startups to Fortune 500 brand and everything in between. In addition, she's also built her own brands, most recently award-winning fragrance brand, Odin, which was co-founded in collaboration with the men's fashion brand. Kelly is the “lens” of BeautyMatter providing a fresh voice to the beauty industry with highly curated news and original content.
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BeautyMatter webinar platform hosts 201: When Opportunity Knocks, Make Sure Your Bestsellers are in Stock
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