Recorded

Fragrance Sampling in the New Digital World

Recorded
ABOUT THIS WEBINAR
Orlandi, the international distributor of MultiScent 20™, introduces:
Claudia Galvao, the founder of the Brazilian scent tech company Noar™ who developed the digital scent technology, which enables consumers to smell up to 20 fragrances in a unique, intuitive, and sustainable way. This new technology can be controlled by the consumers' own smartphone or a store device, enabling a no-touch, safe sampling experience. The device can capture data and support digital marketing, e-commerce, direct to consumer sampling, in-store retail/travel retail, direct selling, training, and CRM initiatives.
AGENDA
  • INTRODUCTION
  • MOVING FROM PHYSICAL TO DIGITAL MEDIA
  • ADDING SCENT TO THE DIGITAL EXPERIENCE
  • THE DIGITAL SCENT TECHNOLOGY: MULTISCENT 20
  • CAPTURING CONSUMER’S DATA AND PREFERENCES
  • SAFE, NO-TOUCH FRAGRANCE DISPLAYS
  • WHAT’S NEXT: NEW PRODUCTS, NEW CHANNELS
  • DIGITAL SCENT: BEYOND THE BEAUTY INDUSTRY
ADDITIONAL INFO
  • When: Paris
  • Duration: 30 minutes
  • Price: Free
  • Language: English
  • Who can attend? Anyone with the event link can attend
  • Dial-in available? (listen only): Not available.
FEATURED PRESENTERS
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